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Doctoral Program Concentration in Marketing

The areas of interest in Marketing are given below. These areas of research in the domain are indicative but not limited to the following:

  • Consumer and Organization Buying Behavior
  • Market Measurement and Forecasting
  • Advertising and Sales Promotion
  • Advertising Campaign and Media Strategy
  • New Product Planning and Development
  • International Marketing
  • eMarketing
  • Marketing of Services
  • Marketing of Financial Services
  • Entrepreneurial Marketing
  • Sales Management
  • Business to Business Marketing
  • Interactive and Direct Marketing
  • Customer Relationship Management
  • Strategic Marketing Planning
  • Seminar in Marketing
  • Business to Business Marketing
  • Consumer Behavior
  • Product Management / Brand Management
  • Marketing Decision Models
  • Competitive Marketing Strategy
  • Services Marketing
  • Relationship Marketing
  • Sales and Distribution Management
  • Retailing

Eligibility & Fees

Admission Eligibility:

A candidate is eligible for Admission and Registration for PhD programprovided he/ she has qualified:

  • For the award of Master’s Degree of any recognized University/other qualification in a relevant discipline. The minimum qualifying marks are 60% at Post Graduation level (55% in case of reserved categoriesand
  • In the Entrance Examination conducted by the University at the national level on the pattern of UGC followed by interview.

Age Limit
Candidate must not be more than 55 years of age on the date of the entrance test.

Phase Sub components



Rs 50,000

Course Work Research Methodology

Rs 20,000

Advanced Research Methodology

Rs 20,000

Doctoral Foundation Seminar

Rs 20,000

Doctoral Concentration Seminar


Submission of Research Proposal

Rs 50,000

Progress Seminar – I

Rs 20,000

Progress Seminar – II


Progress Seminar – III

Rs 20,000

Pre Thesis Seminar

Rs 20,000

Thesis Submission and defense

Rs 50,000

How to apply

  • The admission to PhD program is on rolling basis (3-4 times in a year)
  • Download Brochure
  • Download and fill application form and submit it with a fee of 2100/- in the admission office. You will be notified on phone/email, wherever the next entrance test scheduled.

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