2 years full-time
Marketing is a fundamental approach to managerial decision-making. It helps the the development and management of customers, markets, and strategy to serve those customers. Marketing management uses decision-making analytics and models to develop creative marketing campaigns.
A strong training in marketing can help provide critical inputs for decision-making in strategic areas. Marketing courses are valuable preparation for many types of management careers, including brand and marketing management, consulting, and entrepreneurship.
Marketing’s important role in strategic decision-making also makes marketing courses good choices for those with interests in finance, strategic management, entrepreneurial management, or operations management.
Future marketing executives must be able to critically think their way through problem solving. Students that focus on the MBA marketing concentration are taught how to reason in an open-ended manner, with an ability to derive an unlimited number of solutions. They are able to construct the situation, discover opportunistic problems, compile and analyze information in new ways while creating solutions. All this is done with supporting reasoning behind the solution.
The program provides a strong foundation in core business disciplines especially in the field of Marketing, helping participants to acquire the key competencies needed by all MBAs. The core courses are covered in first four terms with the bulk of it covered in the first two terms followed by 3 months long Internship in the domain of Marketing.
These core courses enhance the ability to communicate, analyze situations and take decisions using quantitative and qualitative factors, and to develop a holistic view of the different functional areas and the business environment. During this period, students take courses in general management and major functional areas such as marketing, finance and accounting, operations management, organization behaviour, human resources and strategic management. They are also exposed to the basic disciplines of economics, behavioral sciences, business intelligence and quantitative techniques.
After the culmination of the first year, the students go for an industry internship with an organization for about three months. It is a compulsory component of the curriculum for the completion of the academic program and designed to provide exposure to organizational working, to develop an understanding of the real corporate world, and to learn the application of theoretical concepts in real life business situations. Since the internship is a vital component in the promotion of the student into the second year, they are put through a rigorous evaluation process, The evaluation report prepared by the organizational guide on conceptual and behavioural capabilities displayed by the student intern is considered an important input.
An increasingly global marketplace, coupled with new communication vehicles such as the Internet, has dramatically changed traditional marketing strategies. Today’s marketing professionals must understand the unique challenges of serving domestic and foreign markets and conveying their messages to consumers throughout the world effectively.
There is a huge requirement of MBA (Marketing) students in Industry all across various segments namely FMCG, Supply Chain & Logistics, Telecom, Banking, Retail etc. Our students get the best of opportunities in Dabur, Philips, Reckit & Benckisser, ITC, Nestle, Onicra, Colgate Palmolive, Axis Bank, Videocon, and many more during the program.
The focus of the program is on sharpening analytical and decision-making skills in topics such as advertising, integrated marketing communications, digital marketing, market research, brand/product management, distribution, relationship marketing and international marketing.
MAJOR FOCUS OF THE PROGRAM:
The key concepts of the course focus on identifying customer needs and wants, developing products and services to meet those demands, establishing effective communication strategies to promote products and services, and monitoring transactions and customer responses to guide future activities. Our program is designed to build on fundamental concepts of Marketing & Sales in addition to hands on experience through live projects from retail, telecom, banking, consulting, FMCG, Logisitics and many other industries.
Our MBA program is 2-year full time classroom program having 7 terms of 3 months duration each. Each course will be covered in 36 hrs-48 hrs spread across 12-15 days. Each course will then enable a student to earn 2 credits. For successful completion of the course leading to award of degree, every student is expected to earn total 120 credits. Some of the subjects covered under the program are:
Some of the major companies who have recruited our marketing students in the previous years are:
However, the candidate must submit his/her graduation completion certificates by September 30, 2017 failing which he/she shall be de-registered.
Admission to the MBA Program at Chitkara Business School is based on the merit ranking in CAT / MAT / NMAT / XAT / CMAT score followed by group discussions and personal interview. Applicants who have not taken any of the above mentioned entrance examinations shall have to take Chitkara University Test with group discussions and personal interview. Decision of the jury will be final.
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