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Quick facts


Duration
2 years full-time

MBA in PHARMACEUTICAL MANAGEMENT

The Pharmaceutical Industry in India is growing rapidly and there is huge demand for sales and marketing professionals who are specially trained to be industry ready right from Day One.

At Chitkara College of Sales and Marketing, we have initiated 2-Year MBA program with specialisation in Pharmaceutical Management. This course has been designed with the help of eminent pharma experts so as to match the needs of the industry as well as that of the aspirant who wants to crave a niche for himself in the Pharmaceutical sector.

Program Objectives

  • To improve the quality and standard of Pharmaceutical professionals and to inculcate Management skills in such manner so as to make them help utilizing their unlimited potential in order to perform better in the competitive global environment.
  • To strengthen and train the students technically and in modern management, marketing, selling and production skills and techniques.
  • To open up new challenging careers for the students and professionals in Product Management Training & Development, Marketing, Production Planning and Corporate Communication.

Scope and future of MBA in Pharmaceutical Management
Pharmaceutical industry is one of the largest industry in India, its demand for efficient manpower is continuously on the rise. The winds of change globalisation and liberalisation is fast penetrating into the industry.

Some of the interesting facts of Indian Pharma industry are:

  • The Indian pharmaceutical market (IPM) is valued at 72,069 crore($15 billlion) in 2013 as against 65,654 crore INR in 2012
  • Pharma exports from India are forecasted to increase more than two folds over the next five years. During 2013-2015, opportunities on account of patent expiries will amount to around $ 125 billion creating a large opportunity for Indian Pharma industry
  • Accounts for over 10 per cent of global pharmaceutical production
  • Over 60,000 generic brands across 60 therapeutic categories
  • Manufactures more than 400 different APIs

These numbers in itself tells a lot about the opportunities which the Indian Pharmaceutical industry is providing. The industry not only needs highly qualified researchers, chemist, technical people but also requires skilled sales and marketing managers who can take the industry forward by managing and taking the complex decisions which are imperative for the growth of the industry

PROGRAM STRUCTURE

The Pharmaceutical Industry in India is growing rapidly and there is huge demand for sales and marketing professionals who are specially trained to be industry ready right from Day One.

At Chitkara College of Sales and Marketing, we have initiated 2-Year MBA program with specialisation in Pharmaceutical Management. This course has been designed with the help of eminent pharma experts so as to match the needs of the industry as well as that of the aspirant who wants to crave a niche for himself in the Pharmaceutical sector.

Program Objectives

  • To improve the quality and standard of Pharmaceutical professionals and to inculcate Management skills in such manner so as to make them help utilizing their unlimited potential in order to perform better in the competitive global environment.
  • To strengthen and train the students technically and in modern management, marketing, selling and production skills and techniques.
  • To open up new challenging careers for the students and professionals in Product Management Training & Development, Marketing, Production Planning and Corporate Communication.

The Pharmaceutical MBA course is oriented towards the development of graduates(Pharmacy,life science, others) into a well skilled managers groomed for Pharmaceutical industry in the field of:

  • Sales & Marketing-which grooms the people for taking a challenging role in Sales andProduct management . The career in product management starts from having an hands on experience in sales. All the companies want their managers to have ground experience in sales .So the companies will have a basic sales tenure ranging from 6- 18 months. The sales experience not only provides the hands on experience but also provides a view point to understand the nuances of the marketing strategies.
  • Consultancy/ Project management: This grooms the students to enter the world of consulting to the life sciences industry. These projects could be related to regulatory compliance, clinical trial management, IT Management(development of Pharma specific tools and softwares) , sales & marketing projects into various domains including digital marketing, patient management etc. Ex: Infosys, Indegene, Wipro, HCL etc.
  • Business development: This could depend from your role in Licensing/Acquisitions, Portfolio development, Sales, Client acquisition, lead generation .It requires use of the analytical skills and negotiation skills.
  • Market research: With every company decision being based on market data (company performance, new product launches), research opens a wide field for the students. Example includes IMS, AIOCD Awacs, Pharmarc etc

Market analytics: Analytics involves the decision making in various departments of pharma industry based on the data available to the managers. This decision making could be with respect to product performance, sales forecasting, product portfolio management or risk management. The field provides an immense potential if a student has an interest in analytics and has a knack of data crunching.

MBA in Pharmaceutical Management takes a Holistic Approach to the program curriculum which enables our students to hit the ground running. The course content has been specifically divided into 3 broad areas :

KNOWLEDGE
  • Pharma Industry
  • Regulatory
  • Compliance
  • Anatomy
  • Disease Management
  • Basic Pharmacology
SKILLS
  • Selling Skills
  • Territory Management
  • Targeting
  • Relationship Selling
  • Role of MR
ATTRIBUTES
  • Personality Development
  • Professional Etiquette
  • Communication
  • Teamwork
  • Managing Self
  • Corporate Preparedness

Some of the important modules which would be covered during the program are:

  • Pharmaceutical Marketing Management
  • Anatomy/ Physiology Pharmacology
  • Pharma Distribution Management
  • Advertising & Market Research
  • Drug Law’s
  • Manufacturing Practices in Pharma Industry
  • Pharma Selling
  • Pharma Product Management
  • Customer Behaviour
  • Pharmaceutical Marketing Communication
  • Macro / Micro Economics

Strong Campus Recruitment

Scope in the Pharmaceutical Management is immense. One who adopts this career, sky is the limit for him.

A Pharmaceutical Marketing Executive is the key player in Pharmaceutical Sector. An individual may start his career as a Medical Representative / Research Executive / Product Executive / Business Development Executive and after 2 or 3 years he can get promotion in the company and become Area Manager (AM) or District Marketing Manager. After 5 to 6 years he can aspire to become regional manager. There after he can be considered for Zonal Manager / Sales Manager and thereafter Vice President of the company and other top positions Who Can Become Pharmaceutical Marketing Executive One should be graduate in any discipline.

However Science / Pharma Graduates are preferred for the marketing / sales force in Pharma Industry. For the last 4-5 years there has been a change in this trend and non-science graduates are also being recruited by many pharmaceutical companies to strengthen their marketing / sales force.

Given below are some of the companies which have huge requirement of sales & marketing personnel.

Admission Information

Eligibility

  • The candidate should have completed the Bachelor’s Degree with minimum of 50 % aggregate marks in any stream from a recognized university.
  • The candidate appearing in the final year examination can apply but the candidate must have secured minimum 50% (aggregate) marks till the previous year’s examination.
  • However, the candidate must submit his/her graduation completion certificates by September 30, 2017 failing which he/she shall be de-registered.

  • Candidate having compartment in any subject will not be considered.
  • Having work experience is not a requirement for admission to the program.

Selection Process
Admission to the MBA Program at Chitkara Business School is based on the merit ranking in CAT / MAT / NMAT / XAT / CMAT score followed by group discussions and personal interview. Applicants who have not taken any of the above mentioned entrance examinations shall have to take Chitkara University Test with group discussions and personal interview. Decision of the jury will be final.

Admission Procedure
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