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At Chitkara Business School, BBA graduates have option to take up specialisation in Business Analytics as it will prepare them to leverage the power of Data Analytics onto Business trends & predictions with our industry-relevant curriculum.
This rigorous and fast-paced specialisation consists of fundamental business study modules that include the study of data science, technical skills, and advanced courses in analytics methods and problem solving. Our teaching philosophy in Data Analytics is to sort complex data through proven methods and applications. The program has a strong orientation towards various functional domains attached to expertise of data science with a special focus on marketing subjects.
The data analytics market in India is growing at a fast pace, with companies and start-ups offering analytical services and products catering to various industries. Here’s a look at some key observations, taking into account the various trends that analytics industry in India is witnessing across various industries such as banking, finance, ecommerce, retail, pharma, healthcare and others.
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
These courses provide the statistical and methodological foundations for data analytics. Study modules include, Business Analytics, Business Statistics, Advanced Excel, Organisational Behaviour, Economics, Basic Statistics, Marketing Management, Financial Accounting, Financial Management and Marketing Research.
These courses teach students how to apply data analytics to different business problems. Study modules that offer competitive advantage include, Digital Marketing Analytics & Customer Analytics.
Functional expertise in Marketing for Business Analytics including, Digital Marketing, Product & Brand Management, Services Marketing, Global Marketing, Integrated Marketing Communication, Consumer Behaviour