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BBA-DIGITAL MARKETING

BBA in DIGITAL MARKETING

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organisation’s products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms.

Program Overview

Digital Marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in Digital Marketing. By mastering these skills, you will be able to launch effective and holistic Digital Marketing campaigns. Our BBA program in Digital Marketing focusses on the following core academic components –

Understanding the Digital Marketing Landscape and the Customer Funnel

Given all the players, platforms and opportunities associated with digital marketing, it can seem overwhelming. Don’t let that stop you. This course provides a clear overview of the digital marketing world. Discover how players such as ad networks, demand-side platforms and data management platforms interact with advertisers, agencies and publishers. Then learn how to use time-proven frameworks to assess your customers’ needs and identify your primary marketing objectives.

Assessing Opportunities in Paid Digital Media

the fastest way to promote a product or service on digital platforms. In addition to display ads, paid media includes initiatives like search engine marketing, email marketing, video marketing, social media ads, and mobile ads. This course provides a tour of opportunities and strategies associated with these various paid media channels, and guides you in drafting a paid media marketing plan that addresses your own marketing objectives.

Assessing Opportunities in Owned Digital Media

Marketing within your own digital properties—such as your organisation’s website, blog or social media pages—is an effective way to build deeper relationships with existing customers and attract the attention of new ones. This course covers the unique opportunities of “owned media” and how those differ from “paid media”. You will learn more about content marketing, search engine optimisation, social media “fan pages”, mobile apps, and virtual reality apps and assess the relevancy of owned media initiatives for your own marketing objectives. By the end of this course, you will have a plan outlining a strategy for your own potential use of these channels.

Implementing an Integrated Digital Marketing Plan

Properly utilising digital marketing allows you to promote your products and services while building customer relationships through “paid media” and “owned media” initiatives. So how do you put them together to create a comprehensive, effective marketing plan? This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan. This plan will include the priorities, resourcing and performance metrics appropriate for your organization. Once complete, you will be able to immediately put this plan in place to drive results.

Program Highlights

CAREER PATHS+

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