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BBA - 3-Year Bachelor of Business Administration Program

3-Year
BACHELOR OF BUSINESS ADMINISTRATION

The most successful business leaders can integrate knowledge of Finance, Marketing, Management and Operations into an effective business model. The Bachelor of Business Administration program at Chitkara Business School prepares students for a full range of functions within the business world.

Program Overview

The Bachelor of Business Administration program at Chitkara Business School is a broad business and management degree, where you gain comprehensive knowledge of the main functional areas of a company. You study a wide range of subjects and develop your practical managerial skills to prepare you for success in any aspect of business. The program aims to develop a solid understanding of Business and Management, whilst building the key intellectual and vocational skills that will enable students to succeed in any business environment.

During the three years of the program, students take-up live projects related to: Marketing; Human Capital Management; Finance, laws and policies concerning Business Management; decision making; financial statement analysis; Wealth Management etc., with a view to give them a hold on theoretical aspects of different concepts of Business Administration. After five semesters of teaching, students join an industry set up for their final semester of training based on their choice various specialisations.

BBA Specialisation in
Banking Financial Services & Insurance (BFSI) +
Healthcare Management in collaboration with Fortis +
Logistics & Supply Chain Management with Safexpress +
Human Resource & Operations Management +

Program Highlights

The BBA program at Chitkara Business School provides a strong foundation in core business disciplines, helping participants to acquire the key competencies needed by all business management students at an undergraduate level. Our intensive BBA program focuses on enhancing the ability to communicate, analyze situations and take decisions using quantitative and qualitative factors, and to develop a holistic view of the different functional areas and the business environment.

The core courses of Management and Economic world are covered in first three semesters. Students are also exposed to the basic disciplines of Economics, Behavioral Sciences, Business Intelligence, Quantitative Methods and Decision Sciences. Fourth Semester is dedicated towards advanced courses, research methodology, project management, global business environment, family business and entrepreneurship, wealth management and personal finance. In the fifth semester students take elective/ optional courses and can specialise in one of the following core sectors:

  • Sales and Retail Management: Sales and Retail Management remains the core course, designed to make students employable in Retail Sector. The course is run in collaboration with Chitkara College of Sales & Retail Management.
  • Digital and Social Media Marketing: Students are exposed to Webpage making, Search Engine Optimization, Digital Content Marketing Strategies, E-Business, Mobile and e-mail Marketing. The course is run in collaboration with domain experts from the industry.
  • Supply Chain Management: Students learn Booking Operations, Supply Chain Management, VMI Courier Operations, Trans Shipment, Warehousing, Container Operations and B2C Business. The course is run in collaboration with Safexpress/Safeducate.
  • Business Analytics: Students pursuing this option in Semester V are exposed to advance Statistics, Data & Information Management, Marketing Research, Business Process Management, ERP, Data Mining, Business Analytics with Excel & VB; and Business Analytics Modeling.

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