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Centers of Excellence

Centers of Excellence

At Chitkara Business School, we continue to reimagine Marketing by closely following the evolving marketing strategies and incorporating the latest global trends in our business curriculum, coupled with a strong industry participation to stay ahead of the curve.

Centre of Analytics & Data Excellence

Centre Of Analytics & Data Excellence (COADE) at Chitkara University is a centre of excellence in Business Analytics and Data Science. COADE is a Centre of Excellence (COE) with a vision of being a thought leadership, expertise and knowledge centre for Analytics and Big Data. Chitkara University is one of the first institution in the region to venture into a full time MBA and BBA program in Business Analytics and a B.Tech. program into Data Sciences. Housed at Chitkara University (Punjab campus), COADE is a dedicated research and training hub to support interdisciplinary empirical research using data on Indian and other emerging markets.

With data being considered as the new ‘oil’, organisations rely heavily on building capabilities to generate, process and manage data by integrating disparate systems and applications. Our established academia-industry collaboration with market leaders like SAS, Ernst & Young, Imarticus Learning, 3AI to mention a few; fuels COADE with proven industry expertise and capabilities to help organisations transform analytically, by helping them calibrate their analytics and data (A&D) strategy through assessing analytical maturity, mapping requirements, aligning change management and creating the roadmap. Graduates from our programs are serving organizations among the Big 4 Audit Firms, Global Intelligence & Analytics Consulting, Global Business Research and Analytics Services, Global Market Research Firms, and more.

  • Rolled our certification courses on HR analytics, Healthcare analytics, Data visualization, Predictive modeling, and more
  • Memorandum of understanding with leading corporates
  • Conducted workshops, FDPs, MDPs to discuss solutions
  • Collaborative research in the areas of Artifcial Intelligence, Patter, Recognition Techniques and Machine learning

Human Capital Research Centre

CXO Next Gen

CXOs NextGen, which started as a brainchild of a few passionate CXOs brought together by CA (Dr) Aman Chugh, has today taken a shape of a Movement aimed to connect bridge the long existent Industry- Academia gap by bringing in the Industry Experts to Educate, Groom and Handhold the students to transform them into either Job Capables or Entrepreneurs equipped with cutting edge skills. Although at present, the reach of the initiative is limited to this specific MBA Program, but we aspire to reach with the same idea at School & Graduation level in order to help interested students identify their passion for Finance and start their grooming from an early age, so that they can become the Industry Stalwarts in the years to come. The unique model also brings Networking, Branding and Knowledge sharing opportunities at various levels and is a Journey for Life.

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