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MBA Business Analytics program will prepare graduates to leverage the power of Data Analytics onto business trends and predictions, with our unique, industry-relevant curriculum to ensure future success.
Long before Big Data and Analytics gained traction, we at Chitkara Business School saw the value of Business Analytics and curated our curriculum to prepare students on the impact Data Analytics will have on the future of business. Data Analytics is the process of examining large data sets to develop insights and patterns that involve the use of analytics techniques like Machine Learning, Data Mining, Natural Language Processing, and Statistics. The Data is extracted, prepared and blended to provide analysis for the businesses. The 2-year MBA in Business Analytics program will prepare graduates to leverage the power of Data Analytics onto business trends, and predictions. With a huge interest and investment in Big Data technologies, professionals carrying the skills of Big Data Analytics are in huge demand, as organisations pay attractive incentives and packages for qualified professionals.
The business analytics market in India is growing at a fast pace, with companies and start-ups offering analytical services and products catering to various industries. Here’s a look at some key observations, taking into account the various trends that analytics industry in India is witnessing across various industries such as banking, finance, ecommerce, retail, pharma, healthcare and others.
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
Data represents a potential goldmine of information – one that can give businesses a competitive edge if they can master the art of gathering it, analysing it, and putting it to good use. More and more companies are using it to further their reach, boost sales, operate more efficiently, and introduce new products and services. Skilled Business Analysts power these data-driven business decisions. Graduates trained in Data Analysis can have a huge impact on a business, driving important decisions that improve operations or identify future opportunities that could boost growth, and get the best of opportunities for Internship and Campus Recruitment in blue chip companies and multinational organisations. Some roles graduates can explore include:
MBA in Business Analytics program ensures that students develop a strong understanding of the fundamentals of Analytics, along with the education to meet their career and personal goals. The rigorous and fast-paced program consists of fundamental business study modules that include the study of Data Science, Technical Skills, and advanced courses in Analytics methods and problem-solving. Teaching philosophy in Data Analytics involves sorting complex data through proven methods and applications.
The MBA in Business Analytics program ensures that students develop a strong understanding of the fundamentals of analytics, along with the education to meet their career and personal goals. The rigorous and fast-paced program consists of fundamental business study modules that include the study of data science, technical skills, and advanced courses in analytics methods and problem solving. Our teaching philosophy in Business Analytics is to sort complex data through proven methods and applications. The program has a strong orientation of various functional domains attached to expertise of data science with a special focus on Marketing subjects.
These courses provide the statistical and methodological foundations for data analytics. Study modules include:
These courses teach students how to apply data analytics to different business problems. Students learn new methods as needed to solve the business problems at hand and are required to apply these methods to large real-world datasets. Study modules that offer competitive advantage include, Digital Marketing Analytics and Customer Analytics.
Functional expertise in Marketing for Business Analytics including
Three months extensive internship program.
The capstone course comprises of a project which exposes students to a real business problem, and they are required to resolve it using skills such as visualisation, data mining and optimisation techniques. Subject areas for projects are taken from various sources, including financial services organisations, technology companies, retailers, marketers, manufacturers and distribution services. Students get involved in: