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MBA in Event, Media and Entertainment - Chitkara University

2-Year MBA in
Event, Media and Entertainment with wizcraft

The MBA program in Events, Media and Entertainment at Chitkara Business School in collaboration with Wizcraft has been created to provide an opportunity to learn the science of Event Management with an objective to create well trained and knowledgeable event professionals and entrepreneurs who have an in-depth experience of the management aspects of producing high quality events.

Program Overview

This unique MBA program is designed to provide insights into planning, production and execution of various types of events. It delves into all aspects of event management and equips participants with knowledge and skills necessary to comprehend and employ elements of an event, plan and design events, manage artistes, market & package, and understand event production. Students get introduced to event production and learn project management from the beginning including creation, execution and closure of the event. This program aims to provide participants with real life learning’s by focusing primarily on the practical intricacies of event management and production

The program will impart comprehensive and specialized knowledge on how to plan and manage all the various types of events. Students of this program are expected to understand event elements and effectively translate the objectives and strategies into a successful event.

Content of this program will provide practical guidance on key aspects of event conceptualisation and production including creating visual environment, stage, décor, collateral design, venue layout, stalls and branding, handling artistes etc. On completion of the program, the participant is expected to gain a 360-degree view of events and experience management right from planning and design up until event execution and project closure.

Industry Overview
  • Event Management Industry in India initiated 30+ years ago by Wizcraft
  • 1990s – Industry spends on events: Rs 20 crore p.a.
  • 2003: Over 1000 events managed p.a.; 20 large-scale international quality events
  • Today: A primarily unorganised market has become an opportunity for professional event organisers, as more corporates and individual celebrations require the services of event managers
The Future Shining
  • 100% increase in Events since 2013-14=Valued at Rs 5,800 crore (2018), with 28-30% CAGR
  • Expected to cross Rs 10,000 crore mark by 2020-21 (Report: EY-EEMA) and $10 billion in a 10-year horizon
  • Experiential marketing connects with consumers better and quicker than traditional advertising. Brands have increased their below-the-line spends
  • Technology, FMCG, auto, media & entertainment and telecom are the largest users of the Events & Activations industry
About Wizcraft
With over three decades of creating memorable experiences, Wizcraft today is one of India’s leading Communication and Entertainment companies. By bringing to life over 14000 events, Wizcraft Boasts of an envious portfolio of 1000+ clients, including leading brands like Lux, Microsoft, IBM, Twitter, Renault, Zee TV, Audi, Viacom 18, GVK, Red Bull, Standard Chartered, J&J, E&Y, Adidas, Apple, L&T, Amazon, Twitter, C-Gate, Cisco and more.

Wizcraft has executed some of the most-talked about events in the country and also the world such as Commonwealth Games Opening & closing ceremony 2010, Lux Golden Rose Awards, Global Citizen Festival India (GCFI), E&Y Entrepreneur of the Year, 50 Years of Punjab Suba, 104th Indian Science Congress, BMW Experience, Apple Retailers Meet & NBA India Zone.

Headquartered in Mumbai, Wizcraft has offices in Delhi, Bangalore, Hyderabad, Chennai, Ahmedabad & Vizag in India, with international liaison offices and associates across the world.

Campus Recruitment

Careers in Event Management

After successful completion of this program, students can work with leading Event Management companies as

  • Brand Management Professional
  • Event Creative Director & Designer
  • Wedding Planner
  • Client Servicing Manager
  • Event Planner & Coordinator
  • Public Relations Officer
  • Hospitality Manager
  • Artiste Manager
  • Corporate Communications Specialist
  • Resource Purchase Manager

Program Highlights

Internship

As a part of providing an opportunity to learn on the field, the program includes an in-depth internship program in Mumbai and other offices of Wizcraft. Students would be placed with Wizcraft event teams to garner an on-the-job learning by working on live events. Moreover, students will avail of the unique opportunity to work on highly acclaimed and popular public events

Mentorship

An on-campus Mentorship Program will provide the students with an opportunity to conceptualise and execute an activation / event planned and organised by the student body. An industry leader will mentor the students in this immersive experiential exercise. This has been planned to enable students to work on various facets of event management and apply classroom learning in a practical environment. Lectures will be imparted by eminent faculty, celebrities and other prominent Industry experts.

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