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Keeping the Retail Industry in focus, MBA in Sales & Retail Marketing program is designed to give students the perfect blend of Marketing & Retail strategies for the knowledge required to drive the domestic & global economy.
Retail Sales are an important economic indicator because consumer spending drives much of our economy. The retail industry in its various job titles employs a large number of college graduates – consider the fact that this billion dollars plus industry needs people in Management and Marketing, Advertising, Accounting, Finance, Human Resources, Visual Merchandising and a host of other positions. Retailing is a driving force in the domestic and global economy and the key of any successful retail marketing strategy comes down to understanding the end consumer. Only after you understand your target customers can you formulate effective strategies for attracting them. Another key reason for studying Retail Business Management is that many students want to go on to become entrepreneurs one day and run their own businesses. This concentration, which falls under the Marketing umbrella, is a great way to get started learning aspects of beginning a start-up company of your own in the future.
The Indian Retail Industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. India is the world’s fifth-largest global destination in the retail space. Retailing in India is one of the pillars of its economy and accounts for about 10% of its GDP around 8% of the employment. Indian Retail Industry has immense potential as India has the second largest population with affluent middle class, rapid urbanization and solid growth of internet. Over the last two decades, the size, scope and complexity of retailing has undergone considerable change. The Indian Retail Market is estimated to be US$ 600 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. These market reforms paved the way for retail innovation and competition with multi-brand retailers such as Walmart, etc., as well single brand majors such as IKEA, Nike, and Apple.
Retail Management offers more than 2 million job opportunities across the globe, and with the rapid growth of Retail and FMCG sector in India, there is all the more demand for management graduates with a specialisation in Sales & Retail Marketing. Our MBA graduates in Retail Management normally get hired as:
CAMPUS PLACEMENT HIGHLIGHTS FOR THE BATCH 2018-19:
|Year II †||1,30,000|
^ ERP Fee only at the time of admission
^^ CAS Career Advancement Services Fee only at the time of admission
† Rs. 2,500/- towards alumni services has to be paid with the last installment