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MBA in Sales & Retail Marketing - Chitkara University

2-Year
MBA in Sales & Retail Management

Keeping the Retail Industry in focus, MBA in Sales & Retail Marketing program is designed to give students the perfect blend of Marketing & Retail strategies for the knowledge required to drive the domestic & global economy.

Program Overview

Retail Sales are an important economic indicator because consumer spending drives much of our economy. The retail industry in its various job titles employs a large number of college graduates – consider the fact that this billion dollars plus industry needs people in Management and Marketing, Advertising, Accounting, Finance, Human Resources, Visual Merchandising and a host of other positions. Retailing is a driving force in the domestic and global economy and the key of any successful retail marketing strategy comes down to understanding the end consumer. Only after you understand your target customers can you formulate effective strategies for attracting them. Another key reason for studying Retail Business Management is that many students want to go on to become entrepreneurs one day and run their own businesses. This concentration, which falls under the Marketing umbrella, is a great way to get started learning aspects of beginning a start-up company of your own in the future.

Retail Industry in India

The Indian Retail Industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. India is the world’s fifth-largest global destination in the retail space. Retailing in India is one of the pillars of its economy and accounts for about 10% of its GDP around 8% of the employment. Indian Retail Industry has immense potential as India has the second largest population with affluent middle class, rapid urbanization and solid growth of internet. Over the last two decades, the size, scope and complexity of retailing has undergone considerable change. The Indian Retail Market is estimated to be US$ 600 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. These market reforms paved the way for retail innovation and competition with multi-brand retailers such as Walmart, etc., as well single brand majors such as IKEA, Nike, and Apple.

Some key observations include:
  • Topping the Global Retail Development Index for the third consecutive year as the most attractive market for retail investment, India has one of the most vibrant retail sectors in the world. Currently, there are 14 million retail outlets in India.
  • India is expected to become the world’s third-largest consumer economy, reaching US$ 400 billion in consumption by 2025, according to a study by Boston Consulting Group.
  • India is ranked first in the Global Retail Development Index 2019, backed by rising middle class and rapidly growing consumer spending and consumer confidence index.
  • The PE (private equity) investments into the Indian retail sector has doubled at $1.2 billion in the last two years on back of relaxation of FDI policies — 51% FDI in multi-brand retail and 100% FDI in single-brand retail under the automatic route (against the previous 49%)., as per a report by real-estate and retail consultancy firm ANAROCK.
  • With a growing middle class and rapidly increasing consumer spending, India overtakes China for the number one spot in this year’s GRDI.

Campus Recruitment

Retail Management offers more than 2 million job opportunities across the globe, and with the rapid growth of Retail and FMCG sector in India, there is all the more demand for management graduates with a specialisation in Sales & Retail Marketing. Our MBA graduates in Retail Management normally get hired as:

  • Retail & Wholesale Sales
  • Marketing Management
  • Product | Merchandise Planning
  • Market Research
  • Visual Merchandising
  • Business Management
  • Retail Manager
  • Inventory Manager
  • Shopping Operational Manager
  • Customer Service
  • Inventory Control Specialist
  • Category Manager

CAMPUS PLACEMENT HIGHLIGHTS FOR THE BATCH 2018-19:

  • Our MBA in Sales & Retail Marketing students got placed as Sales Managers, Customer Service Managers, Business Development Executives in companies such as Reliance Retail | Aditya Birla Group | Future Group | Arvind Brands Ltd. | Delhi Duty Free | Forever New | PUMA | VIVO | American Express | Make My Trip.
  • 7 Students from 2018 Batch were placed with Aditya Birla Fashion Ltd. at an average package of Rs. 3.75 lakh.
  • 5 Students from 2018 Batch were placed with Reliance Group at an average package of Rs. 3.50 lakh.

Program Highlights

Retail Management is the process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company. The program curriculum covers a range of issues related to service operations, consumer behaviour, sales management, marketing management, visual merchandising, category management and supply chain issues related to business. With an emphasis on Retail Management and Marketing topics, the program also explores key developments and trends in this area through a range of workshops and consultancy projects. Regular practical projects and dissertations are compulsory during the course. Students are also aided with internships in the final year of their program and placed with our partner organisations in various domains such as Banking, FMCG, Retail and Telecom for six months. Students are presented with the option of choosing their domain in Term – 6 of the program, and are trained exclusively for that sector in the last six months of the program.

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Eligibility & Fees

  • The candidate should have completed the Bachelor’s Degree with minimum of 50% aggregate marks in any stream from a recognised university.
  • The candidate appearing in the final year examination can apply but the candidate must have secured minimum 50% (aggregate) marks till the previous year’s examination. However, the candidate must submit his/her graduation completion certificates by September 30, 2020, failing which he/she shall be de-registered.
  • Candidate having compartment in any subject will not be considered.
  • Having work experience is not a requirement for admission to the program.
  • Admission to the MBA program at Chitkara Business School is based on merit ranking in CAT / MAT / NMAT / XAT / CMAT Score, followed by group discussions and personal interview. Applicants who have not taken any of the above mentioned entrance exams shall have to take Chitkara University Test with group discussions and personal interview. Decision of the selection committee will be final.

Fees

Year I 1,20,000
ERP Fee^ 10,000
CAS^^ 20,000
Year II † 1,30,000

^ ERP Fee only at the time of admission
^^ CAS Career Advancement Services Fee only at the time of admission
† Rs. 2,500/- towards alumni services has to be paid with the last installment

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